Shawn's Professional Story

After graduating from UCLA with a degree in Economics, Shawn was unprepared to manage his own personal financial life. Credit scores, emergency funds, and 401(k)s were all foreign concepts and he felt overwhelmed. When he started learning how to best manage his own personal finances, he was hooked. He knew he found his professional calling and personal mission. At the time, he was working for one of the largest institutional investment firms in the world and took it upon himself to prepare for a successful career transition into personal finance. 

He earned the CFP® (Certified Financial Planner™) designation in 2010 to learn the fundamental skills of comprehensive financial planning, covering the topics of Insurance, Investments, Estate Planning, Education Planning, Cash Flow Management, and Retirement Planning. Shawn then worked for a variety of private wealth management firms to cut his teeth in client service and the soft skills of financial planning. Next, he earned his MBA from the University of Michigan - Ross School of Business (graduating with High Distinction) to learn how to run a successful business and scale financial planning.

He launched Ballast Point Financial Planning to be your accountability partner in achieving your financial goals and dreams. 

Shawn's Personal Story

Shawn met his wife Jen when they were both undergraduates at UCLA - Go Bruins! They are both California natives and enjoy very active lifestyles. They live in the Bay Area and on the weekends you may find them running a local road race, camping in Napa Valley out of their Subaru, fishing, spending time with our nine nieces and nephews, skiing/snowboarding...pretty much anything outdoors. They also enjoy photography, travel, and ample amounts of sunscreen. 

They love road trips and have driven across the country five times together. Shawn has visited 48 out of the 50 states, but still need to hit Alabama and South Carolina. 

Shawn is an avid runner and in 2017 he set a personal best time of 2:50:34 (6:30 min/mile) at the California International Marathon. To date he has completed 13 marathons including finishing 19th overall at the 6th hardest marathon in the world as rated by the Weather Channel. 

Shawn loves spending time his wife Jen, their son Jonah, their extended family, and friends, as evidenced by these pics! 

Meet The Team!

Liz Plot, CFP®, ChFC®, AFC®

Associate Financial Planner

Liz Plot is a Certified Financial Planning Pro, Chartered Financial Consultant, and an Accredited Financial Counselor®. Liz has been working with military clients for the past ten years to help improve their personal finance skills and encourage individual financial responsibility.

Liz enjoys helping clients identify their goals and coming up with actionable steps to achieve their dreams. She is happy to be a part of the Ballast Point Financial Planning team and looks forward to continuing to make a positive, lasting difference in people’s lives.

Liz has lived in 4 countries and 7 states and is currently living in Monterey with her husband and two little girls. In her spare time Liz enjoys traveling, kickboxing, cooking, and volunteering in her community.

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Jeff Read, EA, MSFS

Tax Specialist

Jeff is our go-to tax guru and helps Ballast Point provide forward looking tax advice for how to minimize your taxes. If you have a large concentrated stock position and you want to diversify in a tax-efficient manner, Jeff is your guy. If you have a small business and you want to know how to maximize your deductions, Jeff can help with that too!

Jeff earned the Enrolled Agent designation from the IRS, which means he can prepare tax returns in all 50 states and can also help you respond to audits by the IRS. Jeff earned his BA in Political Science from the University of Oregon (Go PAC-12!) and a Master of Science in Foreign Service from Georgetown.

Jeff lives in Hyattsville, MD and he enjoys collecting vintage type writers, swimming, hiking, and Jeeping in one of his two Jeeps.